Creating Successful Ads Essay Example | Topics and Well Written Essays - 1000 words

Creating Successful Ads - Essay Example In the wake of health concerns over the rising number of children fighting obesity, Meltz (2007), has proposed that it is possible for companies to promote their junk foods but still hold on to the spirit of public health promotion. He explains about a case in a movie, where children are being advised to exercise, however, in a much as this may seem to be a right step, the effect would still die as soon as the hype in the movie dies down. In this case, there is a need for companies to adopt strategies that have lasting impacts on children and other consumers while making their promotions. If children and other consumers can be educated effectively on the dangers of some of their lifestyle and health habits they can make informed choices on the products they purchase in order to maintain their health. Some of the strategies that companies should think about are introducing health programs in schools and learning institutions where they can talk to children and parents about the need t o maintain healthy lifestyles for their children and other people in the society. This will also be an essential point form them to meet their customers and promote their junk foods. In fact, successful products promotion is best done when it involves personal selling and other approaches that involve direct contact between companies and their clients. According to Meltz, involving Shrek on behalf of the government agency in the movie was an important step in helping children understanding the importance of exercises.

Final reflection Essay Example | Topics and Well Written Essays - 1000 words - 1

Final reflection - Essay Example Through the various lessons that we have undertaken in class, especially those focusing on the images and viewer meaning, have all contributed to my ability to visually communicate successfully. Not only have I had the opportunity to improve my visual communication skills, I have also learnt the various factors that lead to poor visual communication, perception and meaning of what we see are the major factors. Visually, I can analyse anything that I see from different perspectives and later make a conclusion. Earlier, I used to make conclusions without going through the analysing process. Subsequently, I made numerous mistakes in most of my decisions. However, being a visually literate person, I make decisions without any fear or worry of making mistakes. Thus, I am more confident, surer and more decisive when am making my decisions from visual communication. Art is emotional and sentimental, as I have come to realize from the various classes that we have taken. The purpose of art is diverse and has a broad meaning. Not only is art a form of entertainment, it is also a form of communication that artists use to convey different messages to the audience. Artists use art to communicate on different social issues and problems generally affecting the society. Art influences our thinking and reasoning about life. Personally, I perceive art as a method in which artists use to educate people on important issues affecting the society. Moreover, I have come to realize that art takes many forms, not just the cultural art or art by a certain group of people. Media is a form of art in the post modernism era. However, there is a rift in the reasoning behind the modern and post modernism forms of art. While postmodern art holds that all stances are unstable and insincere, and therefore irony, parody, and humour, by critique or revision prevails, the modern art thinks otherwise. As such, many events happening around us incorporate the use of art, especially in advertising and explaining consumer behaviour and character. For an advert to be captivating, it should be creative and attractive. Beauty is attractive and captures the attention of the people. Through this understanding, businesses provide beautiful commodities to people especially those that capture their attention for the purpose of ma king a sale. Thus, even in the modern world, the art is still alive, only that this time, its application falls in different categories than in the past. Throughout the class, I came to realize several things that I was not aware about in the past. Although initially they appeared obvious, the reality in them did not occur to me until after taking the class. It was during the topic on â€Å"the experience of looking† that I experienced a break-through moment in my artistic abilities as well as visual communication. The different concepts learned in the class were a form of revelation that I did not have in the past. Positivism as I realized assumes that me aning exists out in the world, independent of our feelings, attitudes, or beliefs about them. Positivism holds that only the scientific knowledge is genuine knowledge, while other views are simply some forms of suspicion. Moreover, the empirical truths of experience of loo